Alloy, Fuzzy Pet Health, and MedCrypt founders offer tips on finding product-market fit

For Alloy, finding product-market fit boiled down to one thing: “Not dying.”

That’s what the startup’s co-founder and chief revenue officer Laura Spiekerman told us at Eniac’s most recent Annual General Meeting, where we hosted a panel focused on that theme.

Along with Spiekerman (whose startup offers an identity operating system for financial services companies), we were joined by Zubin Bhettay (co-founder and CEO at veterinary telehealth startup Fuzzy Pet Health) and Mike Kijewski (co-founder and CEO at MedCrypt, which brings cybersecurity to healthcare devices).