Eniac taps back in with Attentive

By Hadley Harris, Founding General Partner

TapCommerce Founders Brian Long & Andrew Jones announce Attentive’s $13M Series A.

We’re super excited to announce that our portfolio company Attentive is coming out of stealth today and has closed a $13M Series A led by our friends at Bain Capital Ventures. This is especially exciting for us because this is the first time we’ve backed a founding team for the second time. In 2013, Eniac Ventures led a seed round for TapCommerce, a mobile retargeting startup, that was founded by Brian Long and Andrew Jones. They built an amazing team that we thoroughly enjoyed working with, and it wasn’t long before TapCommerce was the clear leader in mobile retargeting. Then after less than two years, the company was acquired by Twitter for $100M — all their blood, sweat and tears led to a nice outcome.