Go-to-market tips from Alloy’s Laura Spiekerman

So you’ve built an amazing product — how do you actually get customers to use it and pay for it? That’s what Alloy co-founder Laura Spiekerman joined us to discuss during a recent conversation with founders in Eniac’s portfolio.

We’re proud investors in Alloy, a fintech unicorn. As Laura explained in a previous interview, its product serves as a “command center” for banks and fintech companies looking to centralize customer approval, fraud reduction, and other identity-related tasks.