How startups can survive and thrive in a downturn

What should startup founders be doing right now to increase their odds of making it through a bear market, and maybe even recession?

That’s the question we posed to three veteran founders and investors who’ve guided companies through past downturns — Alan Patricof, co-founder of Greycroft and Primetime Partners; Jess Lee, co-founder and former CEO at Polyvore, and now a partner at Sequoia Capital; and Dennis Crowley, co-founder of Dodgeball and Foursquare and now working on StreetFC and LivingCities.