Low code, higher go-to-market founders

As a seed investor, I’m always thinking about how to find the next unicorn before they’ve even built a product. Recently, I’ve realized that I’m looking for a new category of founder, which I’ll describe as “low code, higher go-to-market” — founders who may not have exceptionally strong technical chops, but make up for it with their strength in areas like sales, storytelling, and fundraising, as well as deep knowledge and connections in specific industry verticals.

Of course, it’s always been valuable to have someone with those skills leading a startup. (And we’re grateful to Alloy’s Laura Spiekerman for recently sharing so many relevant go-to-market insights with our founders.) But in the past, those teams would still need a technical co-founder. Now, many of them can get started without one, even if they can’t code at all.