Why we co-led Givz’s seed round

We are excited to announce that we’ve co-led $3 million in seed funding in Givz with our friends at Vinyl.

We’re particularly pleased to be partnering with founders Andrew Forman, Jay Henderson, Eric Carlstrom, and their team to build a company that helps consumers give back while also increasing merchants’ top lines.

Givz is enabling the substitution of discounting for charitable giving. Charitable giving at the point of checkout has been proven to increase conversion for merchants while also having the added benefit of improvement in brand equity.